‘Ad’apting to Markets: Repackaging Commercials in Indian Languages
Hardcover
by Sunitha Srinivas C(Author)
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Explores the linguistic and cultural strategies used by Indian advertisers to translate and repackage global commercials for diverse regional markets.
Additional Product Info :
ISBN 10 :
9351502406
9351502406
ISBN 13 :
9789351502401
9789351502401
Publisher :
Sage Publications
Sage Publications
Language :
English
English
Dimensions :
5.5 x 0.76 x 8.5
5.5 x 0.76 x 8.5
Item Weight :
0.34 kg
0.34 kg
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Top Selling Products
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$21.15
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$14.74
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