Advertising, Promotion, And Supplemental Aspects Of Integrated Marketing Communications
Hardcover
by Terence A. Shimp; M. Wayne Delozier(Author)
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An exploration of the promotional mix, detailing how advertising and public relations work together in a cohesive marketing strategy.
Additional Product Info :
ISBN 10 :
0030352711
0030352711
ISBN 13 :
9780030352713
9780030352713
Publisher :
Cengage
Cengage
Language :
English
English
Dimensions :
6.14 x 1.26 x 9.21
6.14 x 1.26 x 9.21
Item Weight :
1.67 kg
1.67 kg
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Top Selling Products
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