Asia Branding: Connecting Brands, Consumers and Companies
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by T C Melewar; Don E Schultz(Author)
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Explores the strategies used to build and manage successful consumer brands within the diverse Asian market.
Additional Product Info :
ISBN 10 :
1137489952
1137489952
ISBN 13 :
9781137489951
9781137489951
Publisher :
Macmillan
Macmillan
Language :
English
English
Dimensions :
6.14 x 0.76 x 9.21
6.14 x 0.76 x 9.21
Item Weight :
0.46 kg
0.46 kg
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Top Selling Products
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