BEHIND A BILLION SCREENS Hardcover

Nalin Mehta's Behind a Billion Screens: What Television Tells Us About Modern India offers a comprehensive and insightful examination of India's rapidly evolving television industry, delving into how it operates, generates revenue (or not), and what the programming reflects about the nation's current state. The book probes the often opaque ownership structures of television networks, revealing how politicians, corporations, and real estate tycoons wield significant influence, and explores the impact of this on the content consumed by a billion viewers. Based on extensive research and interviews with industry leaders, policymakers, and politicians, Mehta provides a critical report on the challenges and transformations facing Indian television, particularly in the age of mobile phones and social media, shedding light on its vital role in shaping the wider social and political landscape.