BLINDSPOT Hardcover

BLINDSPOT: Hidden Biases of Good People by Mahzarin R. Banaji and Anthony G. Greenwald is a groundbreaking and insightful book that uncovers the pervasive nature of implicit biases, the unconscious prejudices that shape our perceptions and decisions without our awareness. Drawing on decades of pioneering psychological research, including the widely used Implicit Association Test, the authors reveal how even well-intentioned individuals harbor hidden biases related to race, gender, age, and other social categories. This eye-opening work compels readers to confront their own unseen "blindspots," demonstrating how these subtle mental associations influence our actions and judgments in profound ways, ultimately offering a vital tool for greater self-awareness and fostering a more equitable world.