A groundbreaking business strategy book, "Blue Ocean Shift" provides a practical guide for organizations to move beyond competitive markets and create new, uncontested market space. This work offers actionable frameworks and real-world examples, making it an invaluable resource for innovators and business leaders seeking growth.
Additional Product Info :
ISBN 10 :
1509832211
ISBN 13 :
9781509832217
Publisher :
Pan Macmillan
Language :
English
Dimensions :
13x2.1x19.8
Item Weight :
0.56 kg