BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT
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by MAUBORGNE, RENEE(Author)
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A seminal book on business strategy, introducing the concept of creating new, uncontested market spaces ("blue oceans") to make competition irrelevant. A must-read for innovation and strategic planning.
Additional Product Info :
ISBN 10 :
1625274491
1625274491
ISBN 13 :
9781625274496
9781625274496
Publisher :
Harvard Business Press
Harvard Business Press
Language :
English
English
Dimensions :
16x3.3x23.37
16x3.3x23.37
Item Weight :
0.46 kg
0.46 kg
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Top Selling Products
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