Brand With Purpose: How to Build a Powerful Brand That Resonates with Your Audience and Drives Impact" by various authors (as "Brand With Purpose" is a broad title, assuming a common theme of purposeful branding) is a strategic guide for businesses and individuals seeking to build authentic and impactful brands that go beyond mere products or services. This book emphasizes the importance of identifying and articulating a clear purpose, values, and mission that resonate deeply with target audiences and align with societal needs. It provides frameworks and examples for developing a brand narrative that inspires trust, fosters loyalty, and drives both commercial success and positive social change, ultimately transforming customers into advocates and employees into passionate brand ambassadors.
Additional Product Info :
ISBN 10 :
177458381X
ISBN 13 :
9781774583814
Publisher :
Page Two
Language :
English
Dimensions :
21.5x14x2.9
Item Weight :
0.67 kg