BUILDING STRONG BRANDS PA
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by DAVID A. AAKER(Author)
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David Aaker explains how to move beyond price competition to build a brand that resonates. Learn how to define a brand identity, manage brand systems, and measure the long-term value of your brand assets.
Additional Product Info :
ISBN 10 :
1849830401
1849830401
ISBN 13 :
9781849830409
9781849830409
Publisher :
SIMON & SCHUSTER
SIMON & SCHUSTER
Language :
English
English
Dimensions :
5.16 x 1.02 x 7.72
5.16 x 1.02 x 7.72
Item Weight :
0.33 kg
0.33 kg
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Top Selling Products
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$21.15
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$14.74
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