A foundational guide to managing organizations and reaching consumer markets. This book covers organizational behavior, market research, brand management, and the strategic planning required to build a successful and sustainable modern business.
Additional Product Info :
ISBN 10 :
1632406411
ISBN 13 :
9781632406415
Publisher :
Clanrye International
Language :
English
Dimensions :
8 x 0.56 x 10.88
Item Weight :
0.78 kg