DATA SCIENCE AND ANAYTICS STRATEGY AN EMERGENT DESIGN APPROACH (PB 2023) Paperback

This book offers a practical guide to building data science and analytics capabilities within organizations using Emergent Design—an adaptive, evolving strategy that helps maximize success while keeping initial costs low. Drawing from both the authors’ personal experiences and insights from seasoned data leaders, it provides clear, actionable recommendations on selecting the right data technologies, shaping effective processes, and establishing governance structures tailored to each organization’s specific needs. Combining academic insights on organizational change and data science methodologies with real-world case studies, the book emphasizes hands-on strategies for launching and growing data initiatives. Alongside in-depth discussions on culture, capability development, and technology decisions, it also explores timely topics like data ethics and algorithmic fairness, making it a well-rounded resource for anyone involved in building data-driven organizations.