Essentials of Services Marketing paperback

by Jochen Wirtz(Author)
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Explores the unique challenges of marketing services rather than products, focusing on customer experience and service quality.

Additional Product Info :
ISBN 10 :
1292425199
ISBN 13 :
9781292425191
Publisher :
Pearson
Language :
English
Dimensions :
8.5 x 0.99 x 10.9
Item Weight :
1.07 kg

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