GREEN CONSUMERISM PERSPECTIVES SUSTAINABILITY AND BEHAVIOR (HB 2019) Hardcover

"Green Consumerism: The Behavior of New Age Consumers" offers a complete picture of why promoting environmentally friendly products is important and examines what influences consumers' choices to buy them. The book looks at consumer behavior theories related to green or eco-friendly products from both academic research and business practices. It presents the newest research in green marketing and provides a lot of information about effective and sustainable ways for businesses to address environmental issues. The book explores how consumers are becoming more conscious and responsible, leading to changes in the market. Because of this, companies are incorporating green strategies into how they operate, develop products, and market them to gain an edge in competitive markets. This helps companies increase their market share and reduce production costs. Topics covered include green pricing, what drives green consumer behavior, different aspects of consumers' intention to buy green, sustainable marketing, innovative ways to become more environmentally friendly, eco-awareness, and other current trends in this fast-growing field.