Handbook Of Research In International Marketing
Hardcover
by Subhash C. Jain And David A. Griffith(Author)
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This comprehensive handbook explores the latest research and strategies in international marketing. It covers consumer behavior across cultures, global brand management, and the impact of digital technology on international trade, serving as an essential reference for marketing executives.
Additional Product Info :
ISBN 10 :
1849803021
1849803021
ISBN 13 :
9781849803021
9781849803021
Publisher :
Edward Elgar Publishing
Edward Elgar Publishing
Language :
English
English
Dimensions :
6.25 x 1 x 9.25
6.25 x 1 x 9.25
Item Weight :
0.7 kg
0.7 kg
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Top Selling Products
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