HOSPITALITY AND TRAVEL MARKETING 5ED (PB 2023) Paperback

Thoroughly updated for its fifth edition, Hospitality and Travel Marketing presents an all-encompassing and international outlook on marketing tactics specific to the hospitality and travel sectors. The book adopts a well-organized framework that walks readers through the core components of marketing—planning, research, execution, control, and evaluation. Written in an engaging and easy-to-understand manner, this edition offers students valuable practical knowledge, real-life applications, and insightful case studies from across the globe. The author draws on a wealth of industry expertise, breaking down complex marketing ideas into accessible and relatable content. This edition also takes into account the post-COVID-19 era, with expanded coverage of modern trends such as digital and mobile marketing, destination branding, and socially responsible marketing practices.