HOW THE BJP WINS: INSIDE INDIA'S GREATEST ELECTION MACHINE Paperback

"How the BJP Wins: Inside India's Greatest Election Machine" by Prashant Jha delves into the intricate workings of the Bharatiya Janata Party's (BJP) electoral strategies, dissecting the factors that contribute to their consistent success in Indian politics. The book explores the party's organizational strength, its social engineering tactics, the role of the Rashtriya Swayamsevak Sangh (RSS), and the impact of key leaders like Narendra Modi and Amit Shah. Through extensive reporting and interviews with BJP insiders, the author provides insights into the party's election machinery, examining both its triumphs and occasional setbacks, and shedding light on the complexities of modern Indian electoral politics. 1