INFLUENCE, NEW AND EXPANDED - HARDBOUND Hardcover

"INFLUENCE, NEW AND EXPANDED" by Robert B. Cialdini is the foundational and globally celebrated guide to the psychology of persuasion, now revised and updated with new research, insights, examples, and an entirely new, seventh principle of influence: Unity. Building on decades of rigorous, evidence-based scientific research and real-world observation, Cialdini meticulously explains the seven universal principles that govern why people say "yes"—Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity. This hardbound edition empowers readers to ethically apply these principles in various settings, from business to everyday interactions, and equally importantly, teaches them how to recognize and defend against unethical influence attempts, making it an indispensable resource for anyone seeking to understand the dynamics of human behavior and decision-making.