Lean Product Development: A Manager'S Guide (Hb 2012) Hardcover

Lean Product Development (LPD) involves applying lean principles to the process of creating new or improved products with the goal of ensuring their market success. It is a collaborative, cross-functional approach that aims to uncover valuable product knowledge often hidden at the transition points between different departments. LPD encompasses the entire journey—from idea generation and evaluation, to concept development and selection, product detailing, testing, refinement, and final handover to manufacturing. Throughout this process, there's a continual focus on identifying and minimizing the risk of failure in the market. Lean Product Development: A Manager’s Guide outlines the essential steps for effectively managing product development projects. It provides guidance on customizing each project to meet its unique requirements, planning for profitability, eliminating inefficiencies, developing winning products, and managing risks. The book also includes practical tools and methods designed to help reduce both time and cost in the development process.