Legends In Marketing, V. Kumar
Hardcover
by Jagdish N. Sheth(Author)
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Compiles the influential research of V. Kumar (VK), a pioneer in Customer Relationship Management (CRM) and Customer Lifetime Value (CLV).
Additional Product Info :
ISBN 10 :
8132109031
8132109031
ISBN 13 :
9788132109037
9788132109037
Publisher :
Sage Publications
Sage Publications
Language :
English
English
Dimensions :
8 x 11 x 10.5
8 x 11 x 10.5
Item Weight :
8.96 kg
8.96 kg
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