MAHILANOMICS Paperback

"Mahilanomics: Ummeed, Unnati aur Shah Rukh Khan" by Shrayana Bhattacharya (originally published as "Desperately Seeking Shah Rukh") is a unique and insightful work that uses the phenomenon of Shah Rukh Khan's fandom among Indian women to explore their economic and personal lives in post-liberalization India. Based on over a decade of research, the book maps the jobs, desires, struggles, and aspirations of a diverse group of women across different classes and regions, revealing how, despite societal constraints, they strive for intimacy, independence, and happiness, often finding a sense of hope and a vision of a more equitable masculinity through the idealization of the film star.