Marketing
Hardcover
by William M. Pride; O.C. Ferrell(Author)
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An overview of marketing theory and practice, covering consumer behavior, branding, digital strategy, and market research.
Additional Product Info :
ISBN 10 :
0618799702
0618799702
ISBN 13 :
9780618799701
9780618799701
Publisher :
Houghton Mifflin
Houghton Mifflin
Language :
English
English
Dimensions :
8.75 x 1.25 x 11
8.75 x 1.25 x 11
Item Weight :
1.81 kg
1.81 kg
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Top Selling Products
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$21.15
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$14.74
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