How do you find the ideas that actually change the world?In Pattern Breakers, world-renowned startup experts reveal that breakthrough ideas don't come from following the crowd—they come from identifying "non-obvious" patterns and having the courage to disrupt them. This book provides a rigorous framework for entrepreneurs and creators to differentiate between mere "improvements" and true "breakthroughs." Key takeaways include:
- How to identify "inflections" in technology and society.
- The psychology of why humans resist new ideas.
- Strategies for building a movement around a disruptive concept.
Additional Product Info :
ISBN 10 :
1035055090
ISBN 13 :
9781035055098
Publisher :
Pan Macmillan
Language :
English
Dimensions :
5.16 x 0.71 x 7.76
Item Weight :
0.2 kg