Strategic Management for Tourism, Hospitality and Events is an essential introductory textbook for students new to this field. It explains the core ideas of strategic management by applying them specifically to the tourism, hospitality, and events sectors. The book makes these concepts practical and engaging through the use of numerous real-world case studies and examples from the industry.
The completely revised and updated fourth edition takes into account the significant shifts in strategic planning within these industries. These changes are a result of the most impactful global crisis in recent history, along with major advancements in technology and increasing concerns about sustainability.
Additional Product Info :
ISBN 10 :
1482221950
ISBN 13 :
9781482221954
Publisher :
TAYLOR & FRANCIS
Language :
English
Dimensions :
8.5 x 2.25 x 11
Item Weight :
2.46 kg