Quantum Marketing by Raja Rajamannar is a groundbreaking guide to navigating the rapidly changing landscape of modern marketing. In this insightful book, Rajamannar, a seasoned marketing executive, explores how emerging technologies like AI, 5G, blockchain, and augmented reality are transforming the way brands connect with consumers. He argues that traditional marketing approaches are no longer sufficient in a world defined by constant digital disruption and rapidly evolving customer expectations. By introducing the concept of "Quantum Marketing," he presents a new framework for marketers to stay ahead of the curve, build meaningful customer relationships, and drive growth in an increasingly complex world. Packed with real-world examples and forward-looking insights, this book is an essential read for marketers looking to future-proof their strategies.
Additional Product Info :
ISBN 10 :
1404116192
ISBN 13 :
9781404116191
Publisher :
HARPER COLLINS
Language :
English
Dimensions :
7.99 x 10 x 1.85
Item Weight :
0.22 kg