STRATEGIC MANAGEMENT FOR TOURISM HOSPITALITY AND EVENTS 4ED (PB 2024)
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by EVANS N.G.(Author)
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Strategic Management for Tourism, Hospitality and Events is an essential introductory textbook for students new to this subject. It explains core strategic management concepts within the specific context of tourism, hospitality, and events, making theory practical through numerous real-world case studies and examples.
This fully revised and updated fourth edition addresses the significant shifts in strategic planning within these industries resulting from the most impactful global crisis in history, alongside major technological developments and sustainability concerns.
Additional Product Info :
ISBN 10 :
1032331836
1032331836
ISBN 13 :
9781032331836
9781032331836
Publisher :
TAYLOR & FRANCIS
TAYLOR & FRANCIS
Language :
English
English
Dimensions :
6.6 x 1.5 x 9.6
6.6 x 1.5 x 9.6
Item Weight :
2.5 kg
2.5 kg
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