THE BUSINESS OF PLATFORMS Paperback

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, offers an in-depth exploration of the principles that have propelled platform businesses to become the most valuable and influential companies globally. This authoritative guide dissects how a select group of firms, from Amazon and Apple to Microsoft, Facebook, and Google, exert extraordinary influence over our personal, professional, and political lives. The authors explain how these new entities differ from powerful corporations of the past, question the limits of their market dominance, and discuss the critical role governments must play in rethinking data privacy, antitrust, and other regulations to curb potential abuses, ultimately aiming to help managers and entrepreneurs build sustainable platform businesses.