The Choice Factory
Paperback
by Richard Shotton(Author)
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A fascinating look at behavioral science in advertising. Richard Shotton examines 25 psychological biases and how they influence the decisions we make as consumers every day.
Additional Product Info :
ISBN 10 :
085719609X
085719609X
ISBN 13 :
9780857196095
9780857196095
Publisher :
Pan Macmillan
Pan Macmillan
Language :
English
English
Dimensions :
6.3 x 0.45 x 8.36
6.3 x 0.45 x 8.36
Item Weight :
1.05 kg
1.05 kg
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Top Selling Products
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