THE MARUTI STORY Paperback

"THE MARUTI STORY: How A Public Sector Company Put India On Wheels" by R.C. Bhargava and Seetha offers an unparalleled, insider's account of the establishment and phenomenal success of Maruti Udyog Limited, a pioneering joint venture between the Indian government and Suzuki Motor Corporation. This book meticulously chronicles the daunting challenges and strategic decisions involved in creating India's first affordable and reliable "people's car," the iconic Maruti 800, within an ambitious two-year timeframe. It delves into the complexities of navigating bureaucratic hurdles, fostering a unique Indo-Japanese work culture, developing a robust supplier base, and ultimately transforming India's automobile industry, making car ownership a reality for millions and solidifying Maruti's position as a dominant force even decades later.