The Tanishq Story  HardCover

Authored by C.K. Venkataraman, The Tanishq Story chronicles the remarkable journey of India's leading jewellery brand, revealing how Tanishq transformed the industry by formalizing practices, setting quality standards, and imbuing jewellery with meaningful design narratives. This insightful account goes beyond mere business success, delving into the initial struggles and losses the company faced after its mid-1990s launch, and explores the strategies and decisions that led to its eventual triumph. Through honest and engaging storytelling, featuring perspectives from key Titan executives, the book analyzes Tanishq's missteps, strengths, and the crucial lessons learned in building an iconic and trusted brand.